{"title":"Opinion Leadership via Conversation: How Opinion Leaders Talk About the Media","authors":"Nicole Podschuweit, Stephanie Geise","doi":"10.1080/15205436.2024.2308844","DOIUrl":null,"url":null,"abstract":"Opinion leadership is an influential concept in communication research. Although opinion leadership is established through the transmission, classification, and interpretation of mass media content...","PeriodicalId":47869,"journal":{"name":"Mass Communication and Society","volume":"10 1","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mass Communication and Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/15205436.2024.2308844","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
Opinion leadership is an influential concept in communication research. Although opinion leadership is established through the transmission, classification, and interpretation of mass media content...
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Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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