{"title":"User Engagement on Facebook: Examining the Role of Visual and Verbal Politeness Cues","authors":"Fabienne Bünzli, Omid Alizadeh-Afrouzi","doi":"10.1080/15205436.2024.2311230","DOIUrl":null,"url":null,"abstract":"Nonprofit organizations have eagerly embraced Facebook as a strategic tool to reach large audiences and promote their advocacy. While there are numerous means to motivate users to engage with Faceb...","PeriodicalId":47869,"journal":{"name":"Mass Communication and Society","volume":"3 1","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2024-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mass Communication and Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/15205436.2024.2311230","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
Nonprofit organizations have eagerly embraced Facebook as a strategic tool to reach large audiences and promote their advocacy. While there are numerous means to motivate users to engage with Faceb...
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Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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