{"title":"The Brand Operation Strategy of China’s Non-Profit Art Museums-The Case Analysis of UCCA Brand Strategy","authors":"Jinling Zheng, Bo Yang","doi":"10.1080/10632921.2023.2279070","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":501406,"journal":{"name":"The Journal of Arts Management, Law, and Society","volume":"528 15","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The Journal of Arts Management, Law, and Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10632921.2023.2279070","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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