Does Entrepreneurial Orientation Effect on Competitive Advantage? A Case Study in Small and Medium Industries

I. G. Rihayana, W. Supartha, I. M. Manuati Dewi, I. B. K. Surya
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Abstract

Small and medium industries are currently the foundation of many communities in developing countries. To grow sustainably, this industry must have a competitive advantage. The purpose of the study was to analyze the effect of entrepreneurial orientation on competitive advantage. This research was conducted on export-oriented small and medium handicraft industries with a sample of 78 industries. The collected data were analyzed using Warp-PLS.6. The results showed that entrepreneurial orientation consisting of proactive, innovative, and risk-taking was proven to be able to increase competitive advantage.
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创业导向对竞争优势有影响吗?中小型企业案例研究
中小型工业目前是发展中国家许多社区的基础。要实现可持续增长,该行业必须具备竞争优势。本研究旨在分析创业导向对竞争优势的影响。本研究以出口导向型中小型手工艺品行业为样本,共涉及 78 个行业。收集到的数据使用 Warp-PLS.6 进行了分析。结果表明,由主动性、创新性和冒险性组成的创业导向被证明能够提高竞争优势。
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