Jordi McKenzie, Paul Crosby, Alan Collins, Thorsten Chmura
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引用次数: 0
Abstract
This study investigates potential disruption from advertising-based video-on-demand (AVOD) streaming for new-release in-home films. Using stated-preference discrete choice experiments on representative samples from four major countries, we model demand and examine substitution patterns between AVOD and the incumbent transactional video-on-demand (TVOD) model. In addition, we consider illegal streaming alternatives, including the possibility of using a VPN to provide anonymity of the unlawful activity. We find strong preferences for AVOD across each country sample, with large cross-price substitution patterns away from TVOD. An entry simulation exercise provides back-of-the-envelope estimates for ad pricing required to offset reduced revenues if AVOD were offered alongside TVOD for new-release in-home films.
期刊介绍：
Cultural economics is the application of economic analysis to all of the creative and performing arts, the heritage and cultural industries, whether publicly or privately owned. It is concerned with the economic organization of the cultural sector and with the behavior of producers, consumers and governments in that sector. The subject includes a range of approaches, mainstream and radical, neoclassical, welfare economics, public policy and institutional economics. The editors and editorial board of the Journal of Cultural Economics seek to attract the attention of the economics profession to this branch of economics, as well as those in related disciplines and arts practitioners with an interest in economic issues. The Journal of Cultural Economics publishes original papers that deal with the theoretical development of cultural economics as a subject, the application of economic analysis and econometrics to the field of culture, and with the economic aspects of cultural policy. Besides full-length papers, short papers and book reviews are also published.Officially cited as: J Cult Econ
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