Cooperative vehicle-infrastructure warning (CVIW) applications: people’s willingness to pay and perceived importance

Guanqun Wang , Zhigang Xu , Yizhe Cao , Siming Zhai , Peng Liu
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Abstract

Cooperative vehicle-infrastructure warning (CVIW) applications have great potential to relieve traffic congestion and improve traffic safety and mobility. To understand their public acceptance, we investigated Chinese drivers’ (N = 427) perceived importance and willingness to pay (WTP) for 11 CVIW applications, and their potential demographic determinants. Overall, the surveyed participants felt positive toward some of the involved CVIW applications. Among them, 32.6% (long downhill warning) to 79.2% (emergency brake warning) judged the CVIW applications as (very) important. “Emergency brake warning” application had the highest WTP, and “traffic jam warning” application had the lowest WTP. After negative binomial-logit hurdle regression analysis, we find that (1) perceived importance is a positive predictor of WTP; (2) driving mileage and driving experience impact WTP for most of the involved CVIW applications; (3) gender is not a significant factor on WTP. Our results can provide practical insights into predicting CVIW applications deployment and valuing them.
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来源期刊
CiteScore
6.40
自引率
14.30%
发文量
79
审稿时长
>12 weeks
期刊介绍: Transportation Letters: The International Journal of Transportation Research is a quarterly journal that publishes high-quality peer-reviewed and mini-review papers as well as technical notes and book reviews on the state-of-the-art in transportation research. The focus of Transportation Letters is on analytical and empirical findings, methodological papers, and theoretical and conceptual insights across all areas of research. Review resource papers that merge descriptions of the state-of-the-art with innovative and new methodological, theoretical, and conceptual insights spanning all areas of transportation research are invited and of particular interest.
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