{"title":"The Other in the machine: diplomacy and the AI conundrum","authors":"Eugenio V. Garcia","doi":"10.1057/s41254-024-00329-6","DOIUrl":null,"url":null,"abstract":"<p>The ancient origins of diplomacy can be traced back to the first encounters between bands of nomadic hunter-gatherers and the emergence of the Other in prehistory. The character of diplomacy (how it is made) should not be confused with its nature: person-to-person interactions and how to conduct peaceful relations among foreign and/or separate political communities. Language was critical for behavioral modernity in Homo Sapiens evolution. ChatGPT seemingly mastering language was a tipping point. As AI systems increasingly generate alien, non-human outputs, and encroach upon cognitive tasks that once were a monopoly of our biological brains, seeing the Other in the machine will become more common. Human intellectual supremacy will likely be challenged in several narrow domains, raising long-term anthropological questions as well. This is why the AI conundrum is better understood by making a distinction between foreignness (Us-Them) and alienness (Us-It). Although technological disruption has been changing the landscape where diplomats work, the very nature of their profession remains the same. However, considering the risks involved, caution is advised while deploying new AI tools, particularly in sensitive diplomatic decision-making. Human–machine collaboration will be key to successfully dealing with the inherent alienness of AI.</p>","PeriodicalId":47147,"journal":{"name":"Place Branding and Public Diplomacy","volume":"99 1","pages":""},"PeriodicalIF":1.9000,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Place Branding and Public Diplomacy","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1057/s41254-024-00329-6","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The ancient origins of diplomacy can be traced back to the first encounters between bands of nomadic hunter-gatherers and the emergence of the Other in prehistory. The character of diplomacy (how it is made) should not be confused with its nature: person-to-person interactions and how to conduct peaceful relations among foreign and/or separate political communities. Language was critical for behavioral modernity in Homo Sapiens evolution. ChatGPT seemingly mastering language was a tipping point. As AI systems increasingly generate alien, non-human outputs, and encroach upon cognitive tasks that once were a monopoly of our biological brains, seeing the Other in the machine will become more common. Human intellectual supremacy will likely be challenged in several narrow domains, raising long-term anthropological questions as well. This is why the AI conundrum is better understood by making a distinction between foreignness (Us-Them) and alienness (Us-It). Although technological disruption has been changing the landscape where diplomats work, the very nature of their profession remains the same. However, considering the risks involved, caution is advised while deploying new AI tools, particularly in sensitive diplomatic decision-making. Human–machine collaboration will be key to successfully dealing with the inherent alienness of AI.
期刊介绍:
Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.