{"title":"Optimising customer equity through engagement","authors":"Yayu Zhou, Edward C. Malthouse, Barry L. Nelson","doi":"10.1080/01605682.2024.2325654","DOIUrl":null,"url":null,"abstract":"Customer lifetime value (CLV) is the discounted sum of future cash flows due to a relationship with a single customer and customer equity (CE) is the sum of CLVs from all current and future custome...","PeriodicalId":17308,"journal":{"name":"Journal of the Operational Research Society","volume":"36 1","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2024-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Operational Research Society","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/01605682.2024.2325654","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
Customer lifetime value (CLV) is the discounted sum of future cash flows due to a relationship with a single customer and customer equity (CE) is the sum of CLVs from all current and future custome...
期刊介绍：
JORS is an official journal of the Operational Research Society and publishes original research papers which cover the theory, practice, history or methodology of OR.
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