Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2024-03-14 DOI:10.1108/ijtc-01-2024-0001

Lázaro Florido-Benítez

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Abstract

Purpose

The purpose of this paper is to analyse the metaverse platform in a social context to better understand the future of this tool in tourism cities and how this can help to improve the well-being of residents in both digital and physical scenarios.

Design/methodology/approach

In this paper, the current and probable developments in the metaverse, and its use in tourism cities and companies have been investigated. Moreover, this study develops, collects and examines the main metaverse definitions by expert authors and organizations as a methodology to ensure the transparency and credibility of the metaverse analysis.

Findings

Findings suggest that the fusion of the metaverse and tourism cities must create residents’ services and experiences in the new MetaTourPolis to help interact and connect citizens with the city’s institutions and companies, as well as make tourism cities more attractive, innovative, environmentally friendly and healthier places to live. Metaverse will bring new changes for residents and tourists, in fact, this virtual platform is already changing and improving the residents’ quality of life and people with disabilities in tourism cities. For instance, the metaverse platform has been implemented in Seoul, Santa Monica and Dubai MetaTourPolis to interact with their residents, including people with disabilities, to resolve bureaucratic and administrative problems, avoiding this group and the rest of the residents travelling by bus or car to the city’s institutions. In addition, several metaverse applications based on softbot tutors or metaverse virtual social centres have been developed to improve blind and impaired people, and elderly people’ quality of life, respectively.

Originality/value

A new concept called “MetaTourPolis” has been included to stage the relationship between tourism cities and the metaverse platform, where the fusion of metaverse and the new tourism polis of the 21st century will be at the service of citizens, tourists and companies, to create more sustainable, efficient, quantitative and environmental tourism cities.

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Metaverse 不能成为旅游城市增加销售额的额外营销沉浸式工具

目的本文旨在分析社会背景下的元宇宙平台，以更好地了解这一工具在旅游城市中的未来，以及如何在数字和物理场景中帮助改善居民的福祉。设计/方法/途径本文调查了元宇宙当前和可能的发展，及其在旅游城市和公司中的应用。研究结果研究结果表明，元海外与旅游城市的融合必须在新的元旅游城市（MetaTourPolis）中创造居民服务和体验，以帮助市民与城市机构和公司之间的互动和联系，并使旅游城市成为更具吸引力、创新性、环保和更健康的生活场所。Metaverse 将为居民和游客带来新的变化，事实上，这个虚拟平台已经在改变和提高旅游城市居民和残疾人的生活质量。例如，首尔、圣莫尼卡和迪拜 MetaTourPolis 都已实施了元网络平台，与包括残疾人在内的居民互动，解决官僚和行政问题，避免了这一群体和其他居民乘坐公共汽车或汽车前往城市机构。此外，还开发了一些基于软机器人辅导员或元数据虚拟社交中心的元数据应用，以分别改善盲人、残障人士和老年人的生活质量。原创性/价值一个名为 "元旅游城市"（MetaTourPolis）的新概念将旅游城市与元数据平台联系在一起，元数据与 21 世纪新旅游城市的融合将为市民、游客和企业服务，以创建更加可持续、高效、定量和环保的旅游城市。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.90

自引率

11.50%

发文量

期刊介绍： A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.