Athletes as destination ambassadors: understanding the role of athlete attachment and sport involvement on country-of-origin’s image and intention to visit
Christopher Hautbois, Rui Biscaia, Mathieu Djaballah
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Abstract
The purpose of this study is to examine (1) the effects of athlete attachment on the athlete’s country-of-origin (COO) image and visit intentions, and (2) how athlete attachment is influenced by in...
期刊介绍：
Leisure Studies publishes articles of a high standard on all aspects of leisure studies and from a variety of disciplinary bases, including sociology, psychology, human geography, planning, economics, etc. Shorter research notes and book reviews are also published. The emphasis of the Journal is on the social sciences, broadly defined, and the subjects covered include the whole range of leisure behaviour in the arts, sports, cultural and informal activities, tourism, urban and rural recreation.
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