Evaluating customer orientation in e-commerce: an organization focused technology assessment*

IF 2.9 4区 管理学 Q2 MANAGEMENT Technology Analysis & Strategic Management Pub Date : 2024-03-13 DOI:10.1080/09537325.2024.2322032
Soheil Zarrin, Tugrul Daim, Tom Gillpatrick, Gulin Bolatan, Mahak Sharma
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引用次数: 0

Abstract

This research focuses on designing a new maturity model to evaluate and plan an organization's customer-centricity. The Hierarchical Decision Model (HDM) is used as the primary methodology to quant...
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评估电子商务中的客户导向:以组织为重点的技术评估*
本研究的重点是设计一种新的成熟度模型,用于评估和规划组织以客户为中心的程度。分层决策模型(HDM)被用作量化客户中心的主要方法。
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来源期刊
CiteScore
8.00
自引率
8.80%
发文量
155
期刊介绍: Technology Analysis & Strategic Management is an international research journal, linking the analysis of science, technology and innovation with the strategic needs of policy makers and management. The Journal presents research on the analysis of innovation and technology, and on the associated processes, potentials and implications, as well as the development of appropriate methodologies for the effective conduct of such studies. The scope of the Journal extends from innovation and technological issues at the corporate and organizational level, through state, national and international capabilities, as far as issues of technology-related global politics. Technology Analysis & Strategic Management also promotes strategic thinking about how science and technology can be exploited industrially.
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