Emerging economies in business news: Repositioning leaders in the Global South

IF 1.5 Q2 COMMUNICATION Global Media and Communication Pub Date : 2024-03-13 DOI:10.1177/17427665241235593
Sujatha Sosale, Tania Cantrell Rosas-Moreno
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Abstract

Drawing from nation-branding as a recent development in contemporary globalization, and new middle power theory that examines hierarchies of nations, we used thematic textual analysis to examine business press coverage of the IBSA (India, Brazil, South Africa) consortium for business news representations and the positioning of IBSA nations in the global arena. Analysis of coverage in India’s The Financial Express, Brazil’s Valor Econômico and South Africa’s Business Day revealed that regional economic leadership, strengths in trade and technology, development aid and the consortium’s collective engagement in global activism inform the business press’ positioning of the IBSA countries as new middle powers.
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商业新闻中的新兴经济体:重新定位全球南方的领导者
国家品牌是当代全球化的最新发展,新中间力量理论研究了国家的等级制度,我们借鉴了这一理论,使用主题文本分析法研究了商业媒体对印度、巴西和南非三方机制(IBSA)的报道,以了解商业新闻的表现形式以及三方机制国家在全球舞台上的定位。对印度的《金融快报》、巴西的《经济价值》和南非的《商业日报》的报道分析表明,地区经济领导地位、贸易和技术优势、发展援助以及该联盟集体参与全球活动,都是商业媒体将印度、巴西和南非三方机制国家定位为新兴中等强国的依据。
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来源期刊
CiteScore
2.50
自引率
0.00%
发文量
16
期刊介绍: Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.
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