Charting the progress of technology adoption in tourism and hospitality in the era of industry 4.0

IF 3.8 Q2 BUSINESS EuroMed Journal of Business Pub Date : 2024-03-19 DOI:10.1108/emjb-11-2023-0310
Dimitrios Buhalis, Leonidas Efthymiou, Naziyet Uzunboylu, Alkis Thrassou
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Abstract

Purpose

Amidst ongoing digital transformation, the current paper provides a 360-degree overview of technology-adoption in Tourism and Hospitality. By combining and consolidating a wide range of sources, mainly in the tourism literature, the analysis depicts how the complex technological ecosystem often enhances or hinders the successful adoption, integration and interoperability of different technologies.

Design/methodology/approach

The critical review method was used to assess, analyse and synthesise existing literature in the area of digitisation in tourism and hospitality. The critical review process included a thematic analysis of the literature, where recurring themes, patterns and trends were identified towards addressing the study’s research questions.

Findings

The analysis identifies current trends, opportunities, challenges and strategies for technology adoption in tourism and hospitality, the implications for theory, practicable executive directions and avenues for further research.

Originality/value

The paper’s main contribution lies in its comprehensive identification, consideration and incorporation of all primary contemporary technological elements, and the ensuing development of a corresponding conceptual charting framework, which illustrates a multifaceted process with practical implications for various stakeholders, including businesses, authorities, consumers and employees.

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描绘工业 4.0 时代旅游业和酒店业采用技术的进展情况
目的在当前的数字化转型中,本文对旅游业和酒店业的技术采用情况进行了全方位的概述。通过结合和整合广泛的资料来源(主要是旅游文献),分析描述了复杂的技术生态系统如何经常促进或阻碍不同技术的成功采用、集成和互操作性。 设计/方法/途径采用批判性评论法评估、分析和综合旅游和酒店业数字化领域的现有文献。分析确定了旅游业和酒店业采用技术的当前趋势、机遇、挑战和战略,以及对理论、实际执行方向和进一步研究途径的影响。原创性/价值本文的主要贡献在于全面识别、考虑和纳入了当代所有主要技术要素,并随之制定了相应的概念图表框架,该框架说明了一个多层面的过程,对企业、当局、消费者和员工等各利益相关方具有实际影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
9.80
自引率
19.20%
发文量
61
期刊介绍: The EuroMed Journal of Business (EMJB) is the premier publication facilitating dialogue among researchers from Europe and the Mediterranean. It plays a vital role in generating and disseminating knowledge about various business environments and trends in this region. By offering an up-to-date overview of emerging business practices in specific countries, EMJB serves as a valuable resource for its readers. As the official journal of the EuroMed Academy of Business, EMJB is committed to reflecting the economic growth seen in the European-Mediterranean region. It aims to be a focused and targeted business journal, highlighting environmental opportunities, threats, and marketplace developments in the area. Through its efforts, EMJB promotes collaboration and open dialogue among diverse research cultures and practices. EMJB serves as a platform for debating and disseminating research findings, new research areas and techniques, conceptual developments, and practical applications across various business segments. It seeks to provide a forum for discussing new ideas in business, including theory, practice, and the issues that arise within the field.
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