Exploring Sustainability Challenges That Hinder Community Radio From Facilitating Development of Grassroots Communities

Abstract

The study uses the framework for sustainability of community radio to investigate challenges that hinder M3O community radio from being an active agent in facilitating development. A qualitative research design was adopted: qualitative data were collected through structured interviews with key informants from the station. The findings revealed that the station fails to achieve financial, social, operational, technical and environmental sustainability and this hinders the station from achieving its broadcasting mandate. The study recommends the station to enhance their fiscal capacity through rigorous marketing to attract advertisers and from receiving funding from spheres of government within its radio frequency influence.