Examining the Impact of Argument Quality and Source Credibility on Consumers’ Behavioral Intention Toward Green Cosmetics : The Moderating Role of Perceived Innovativeness
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期刊介绍：
Prabandhan: Indian Journal of Management (ISSN 0975-2854) : is a double blind peer reviewed refereed monthly journal that publishes papers on diverse areas of management such as Human Resource Management, Organizational Behaviour and Organizational Management, International Business, Knowledge Management, Environmental Management, Data Analysis and Decision Making, Technology and Operations Management, Strategic Decision Making, Negotiations and Competitive Decision Making, Ethics in Management, Corporate Governance, Corporate Social Responsibility, Public Management, Rural Management, General Management, Hotel Management, Intellectual Property Rights, Education Management, Communication Management, Lifecycle Management, Spiritual Management, Tourism Management, Hospitality Management, Leisure Management, Inventory Management, Waste Management, Hospital Management, among others. The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers. The Journal enjoys a pan India reach and a discernible international subscriber and readership base.
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