Reducing ageism: comparing the efficacy of videos, written information, and infographics as intervention mediums.

Abstract

Ageism (prejudice, discrimination, and stereotyping directed toward individuals based on age) is pervasive in the U.S. and around the world. Ageism is a significant social issue which negatively impacts general health and well-being. As such, ageism interventions that are scale-able and accessible to many people is paramount. Building on the PEACE (Positive Education about Aging and Contact Experiences) model, undergraduates (n = 497) were randomly assigned to one of three experimental conditions that provided education about aging (which included challenging age stereotypes) and extended positive intergenerational contact via 1) written information, 2) infographics, 3) videos, or 4) a control condition (no stimuli). Participants in all three of the experimental conditions (vs. control condition) reported lower levels of ageism, less negative age stereotypes, and more positive age stereotypes. There were no significant differences in aging anxiety. Out of the experimental conditions, watching videos was the most effective experimental condition. These findings highlight the promise of providing information about aging and depictions of positive intergenerational contact in a variety of different mediums as a way to reduce ageism. Brief online ageism reduction interventions based on the PEACE model are a promising tool for reducing ageism.