Lean Hypotheses and Effectual Commitments: An Integrative Framework Delineating the Methods of Science and Entrepreneurship

IF 9.3 1区 管理学 Q1 BUSINESS Journal of Management Pub Date : 2024-03-27 DOI:10.1177/01492063241236445
Saras D. Sarasvathy
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Abstract

Recently, there is increasing interest in building theories that offer actionable guidance to the practice of entrepreneurship. Here I present a general theoretical framework, called CAVE, for understanding, assessing, and enhancing existing tools that offer such guidance. The framework encompasses a two-dimensional space with prediction and control as its axes. The CAVE framework accommodates a wide variety of extant practical tools as well as relevant concepts from psychology and economics. Specifically, I compare and contrast effectuation with lean startup within this framework. Whereas lean startup centers around hypothesis testing, effectuation focuses on cocreative commitments from self-selecting stakeholders. In other words, the former takes markets as exogenous, while the latter explicates how they can be made endogenous and why that matters. More generally, I show how these differences connect with and delineate the scientific method from the entrepreneurial method.
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精益假设与有效承诺:划分科学与创业方法的综合框架
最近,人们对建立能为创业实践提供可操作指导的理论越来越感兴趣。在此,我提出了一个名为 CAVE 的总体理论框架,用于理解、评估和改进提供此类指导的现有工具。该框架包含一个以预测和控制为轴心的二维空间。CAVE 框架包含多种现有实用工具以及心理学和经济学的相关概念。具体而言,我将在此框架内对效应化与精益创业进行比较和对比。精益创业以假设检验为中心,而效应化则侧重于自我选择的利益相关者的共同创造性承诺。换句话说,前者将市场视为外生因素,而后者则解释了如何使市场成为内生因素,以及为什么这很重要。更广泛地说,我将展示这些差异如何与科学方法相联系,以及如何将科学方法与创业方法相区分。
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来源期刊
CiteScore
22.40
自引率
5.20%
发文量
0
期刊介绍: The Journal of Management (JOM) aims to publish rigorous empirical and theoretical research articles that significantly contribute to the field of management. It is particularly interested in papers that have a strong impact on the overall management discipline. JOM also encourages the submission of novel ideas and fresh perspectives on existing research. The journal covers a wide range of areas, including business strategy and policy, organizational behavior, human resource management, organizational theory, entrepreneurship, and research methods. It provides a platform for scholars to present their work on these topics and fosters intellectual discussion and exchange in these areas.
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