Developing a Critical Response to Ad Hominem Attacks Against Climate Science

Abstract

Ad hominem attacks against climate scientists—including personal attacks questioning an individual’s character, competence, or motives—remain the most common type of contrarian strategy found in contemporary climate debates. Despite their pervasiveness, climate-related ad hominem argumentation remains understudied by scholars in both the humanities and social sciences. This study adapts Douglas Walton’s critical framework for identifying ad hominem attacks against the climate community and evaluating them for rhetorical errors by analyzing developing critical responses. This article offers guidance for future inoculation interventions, including media literacy campaigns that raise awareness and understanding of ad hominem attacks used by contrarian organizations in misinformation campaigns targeting climate science.