{"title":"Exploring brand equity assessment within consumer perception. Case of the jeans industry","authors":"Luisa Fernanda Hernández-Gallego, Manuela Escobar-Sierra","doi":"10.18522/2073-6606-2024-22-1-81-103","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":44272,"journal":{"name":"Terra Economicus","volume":null,"pages":null},"PeriodicalIF":1.1000,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Terra Economicus","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18522/2073-6606-2024-22-1-81-103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}
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