Cultural Echoes in Modern Design: Assessing Young Consumers’ Perceptions of Traditional Bamboo Weaving Patterns

Abstract

This study, employing convenience sampling of art specialists, investigates the emotional resonance of young consumers with Chinese bamboo patterns, underscoring their significance in the realm of contemporary design. Through the lens of Kansei engineering, we delve into the intricate world of bamboo weaving patterns, scrutinizing their perceptual evaluations and user preferences among 104 art university students aged 18–23. Our analysis not only identifies pivotal factors for innovative redesign but also underscores the pivotal role of these traditional patterns in enhancing the emotional and aesthetic appeal of products for the younger generation. The findings illuminate a notable appreciation among this demographic for the ecofriendly and culturally rich bamboo patterns, positioning them as essential elements in modern lifestyle products. The study advances the discourse on integrating cultural heritage into product innovation, advocating for designs that resonate with the aesthetic sensibilities and environmental values of today’s youth. This aligns with the critical insights into the various categories of patterns and their diverse applications in contemporary design, addressing the cognitive gap between designers and consumers and highlighting the importance of cultural motifs in product development.