How Negative Framing Affects VR Tourism Adoption: Exploring the Role of Travel Anxiety During Crisis Events

IF 5.5 2区医学 Q2 MATERIALS SCIENCE, BIOMATERIALS ACS Biomaterials Science & Engineering Pub Date : 2024-02-22 DOI:10.1177/00472875241234387

Suresh Malodia, T. Otterbring, Babak Taheri, Amandeep Dhir

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Abstract

This study investigates the impact of information framing (negative vs. positive) on the adoption of virtual reality (VR) tourism applications amidst various crisis events such as pandemics, natural disasters, political unrest, or terrorism. Using three experiments, we found that negatively framed information increases travel anxiety and the adoption of VR tourism more than positive framing, a pattern consistent across different crisis events. Travel anxiety, rather than perceived risk, was identified as the mediator in the relationship between information framing and VR tourism adoption. These insights are valuable for tourism marketers, policymakers, VR technology developers, and destination management organizations. They highlight the need for strategic information management during crises to influence traveler decisions and the potential of VR tourism as a tool for enhancing crisis resilience. These results also contribute to a deeper understanding of the dynamics between information framing, travel anxiety, and perceived risk in shaping tourism preferences and choices.

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负面定格如何影响虚拟现实旅游的采用：探索危机事件中旅游焦虑的作用

本研究调查了信息框架（负面与正面）对在大流行病、自然灾害、政治动荡或恐怖主义等各种危机事件中采用虚拟现实（VR）旅游应用的影响。通过三项实验，我们发现负面信息比正面信息更能增加旅行焦虑和虚拟现实旅游的采用，这种模式在不同的危机事件中是一致的。在信息框架与 VR 旅游采用之间的关系中，旅游焦虑而非感知风险被认为是中介因素。这些见解对旅游营销人员、政策制定者、VR 技术开发人员和目的地管理机构都很有价值。它们强调了在危机期间进行战略性信息管理以影响游客决策的必要性，以及 VR 旅游作为增强危机复原力的工具的潜力。这些结果还有助于深入理解信息框架、旅游焦虑和感知风险之间在塑造旅游偏好和选择方面的动态关系。

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来源期刊

ACS Biomaterials Science & Engineering Materials Science-Biomaterials

CiteScore

10.30

自引率

3.40%

发文量

413

期刊介绍： ACS Biomaterials Science & Engineering is the leading journal in the field of biomaterials, serving as an international forum for publishing cutting-edge research and innovative ideas on a broad range of topics: Applications and Health – implantable tissues and devices, prosthesis, health risks, toxicology Bio-interactions and Bio-compatibility – material-biology interactions, chemical/morphological/structural communication, mechanobiology, signaling and biological responses, immuno-engineering, calcification, coatings, corrosion and degradation of biomaterials and devices, biophysical regulation of cell functions Characterization, Synthesis, and Modification – new biomaterials, bioinspired and biomimetic approaches to biomaterials, exploiting structural hierarchy and architectural control, combinatorial strategies for biomaterials discovery, genetic biomaterials design, synthetic biology, new composite systems, bionics, polymer synthesis Controlled Release and Delivery Systems – biomaterial-based drug and gene delivery, bio-responsive delivery of regulatory molecules, pharmaceutical engineering Healthcare Advances – clinical translation, regulatory issues, patient safety, emerging trends Imaging and Diagnostics – imaging agents and probes, theranostics, biosensors, monitoring Manufacturing and Technology – 3D printing, inks, organ-on-a-chip, bioreactor/perfusion systems, microdevices, BioMEMS, optics and electronics interfaces with biomaterials, systems integration Modeling and Informatics Tools – scaling methods to guide biomaterial design, predictive algorithms for structure-function, biomechanics, integrating bioinformatics with biomaterials discovery, metabolomics in the context of biomaterials Tissue Engineering and Regenerative Medicine – basic and applied studies, cell therapies, scaffolds, vascularization, bioartificial organs, transplantation and functionality, cellular agriculture