Value Co-Creation and Co-Destruction Through Adult Child–Parent Interactions During Family Vacations: Scale Development and Validation

Abstract

Although numerous benefits of family vacations have been recognized, the value of family interactions during tourism activities remains under-explored in the literature. Through a series of dual-perspective studies using both qualitative and quantitative approaches, this research developed and validated two multidimensional datasets to measure value co-creation and co-destruction from the perspectives of adult children and their parents on family vacations. The results demonstrate that interactions between adult children and their parents may lead to co-created and co-destructed value, and that children and parents perceive interactive value structures differently. The research also identified two antecedents (family role clarity and prior knowledge) and one consequence (overall experience evaluation) of value co-creation and co-destruction. By developing and validating an effective dual scale for assessing value co-creation and co-destruction through adult child-parent interactions during family vacations, this study advances research on family travel and provides practical evidence that help improve the family travel experience.