{"title":"Live-Streaming Tourism: Model Development and Validations","authors":"Tingting Zhang, Bin Li, Nan Hua","doi":"10.1177/00472875231223133","DOIUrl":null,"url":null,"abstract":"Based on affordance theory, this study proposes the attributes of live streaming tourism (enjoyment, escapism, social presence, synchronism, self-presentation, social interaction, and utility) and examines their impacts on consumers’ attitudes and behavioral intentions concerning tourism destinations. In this study, data were collected from 985 respondents to cross-validate the proposed theoretical model using three distinct approaches: an experimental design, a cross-sectional survey on memory recall experiences, and cross-cultural (US vs. Chinese) sample comparisons. Multi-group PLS-SEM results indicated that Chinese tourists emphasized social presence in live streaming tourism, whereas US tourists ascribed more value to synchronism in live streaming tourism than their Chinese counterparts. Self-presentation and utility were two robust factors in live streaming tourism that influenced tourists’ visiting intentions. In the recollection of live streaming tourism experiences, self-presentation, synchronicity, and utility were critical factors that led to positive outcomes for tourism destinations. However, in the study’s experiments, escape, self-presentation, and social plkkresence were the most important factors that affected tourists’ behaviors.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":null,"pages":null},"PeriodicalIF":8.0000,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875231223133","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Based on affordance theory, this study proposes the attributes of live streaming tourism (enjoyment, escapism, social presence, synchronism, self-presentation, social interaction, and utility) and examines their impacts on consumers’ attitudes and behavioral intentions concerning tourism destinations. In this study, data were collected from 985 respondents to cross-validate the proposed theoretical model using three distinct approaches: an experimental design, a cross-sectional survey on memory recall experiences, and cross-cultural (US vs. Chinese) sample comparisons. Multi-group PLS-SEM results indicated that Chinese tourists emphasized social presence in live streaming tourism, whereas US tourists ascribed more value to synchronism in live streaming tourism than their Chinese counterparts. Self-presentation and utility were two robust factors in live streaming tourism that influenced tourists’ visiting intentions. In the recollection of live streaming tourism experiences, self-presentation, synchronicity, and utility were critical factors that led to positive outcomes for tourism destinations. However, in the study’s experiments, escape, self-presentation, and social plkkresence were the most important factors that affected tourists’ behaviors.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.