{"title":"The “Beauty Premium” Phenomenon: Appearance Discrimination in the P2p Market","authors":"Hengyun Li, Danting Cai, Gang Li, Mingming Hu","doi":"10.1177/00472875241227611","DOIUrl":null,"url":null,"abstract":"The online P2P accommodation market, including Airbnb, encourages accommodation hosts to upload profile photos. However, the inclusion of a profile photo may carry consequences such as appearance discrimination. Using secondary Airbnb data from Beijing, China, this study investigates the presence of the “beauty premium” in the relatively low-priced accommodation market and examines the extent to which consumers discriminate based on hosts’ facial appearance from a supply perspective. Three experiments were conducted to respectively examine the impacts of hosts’ facial beauty on customers’ willingness-to-pay, boundary conditions, and underlying mechanisms. The findings emphasize the importance of hosts’ visual self-disclosure in reducing appearance-based discrimination. By providing practical implications for P2P platform operators and accommodation hosts, this research contributes to a better understanding of appearance-based biases in the online accommodation market and reveals strategies for mitigating negative effects.","PeriodicalId":8,"journal":{"name":"ACS Biomaterials Science & Engineering","volume":"94 7","pages":""},"PeriodicalIF":5.5000,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Biomaterials Science & Engineering","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00472875241227611","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MATERIALS SCIENCE, BIOMATERIALS","Score":null,"Total":0}
引用次数: 0
Abstract
The online P2P accommodation market, including Airbnb, encourages accommodation hosts to upload profile photos. However, the inclusion of a profile photo may carry consequences such as appearance discrimination. Using secondary Airbnb data from Beijing, China, this study investigates the presence of the “beauty premium” in the relatively low-priced accommodation market and examines the extent to which consumers discriminate based on hosts’ facial appearance from a supply perspective. Three experiments were conducted to respectively examine the impacts of hosts’ facial beauty on customers’ willingness-to-pay, boundary conditions, and underlying mechanisms. The findings emphasize the importance of hosts’ visual self-disclosure in reducing appearance-based discrimination. By providing practical implications for P2P platform operators and accommodation hosts, this research contributes to a better understanding of appearance-based biases in the online accommodation market and reveals strategies for mitigating negative effects.
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ACS Biomaterials Science & Engineering is the leading journal in the field of biomaterials, serving as an international forum for publishing cutting-edge research and innovative ideas on a broad range of topics:
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