{"title":"Professional women footballers’ stories of marketing portrayals and sponsorship: “I just had to feel grateful for what I’ve been given”","authors":"Laura Harris, Dawn E. Trussell","doi":"10.1080/14413523.2024.2335018","DOIUrl":null,"url":null,"abstract":"In this paper we investigate the marketing portrayal and sponsorship experiences of professional women athletes. Specifically, we examine the perspectives of professional women footballers (i.e. so...","PeriodicalId":48057,"journal":{"name":"Sport Management Review","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Management Review","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/14413523.2024.2335018","RegionNum":1,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
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Abstract
In this paper we investigate the marketing portrayal and sponsorship experiences of professional women athletes. Specifically, we examine the perspectives of professional women footballers (i.e. so...
期刊介绍：
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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