{"title":"Building synergistic mindsets in international business education: the unmet demands of a VUCA marketplace","authors":"Dina M. Abdelzaher, Muna Onumonu","doi":"10.1108/cpoib-05-2022-0050","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The COVID-19 pandemic was an eye-opening experience that put to the test our crisis management competencies across many institutions, including those offered by institutions of higher education. This study aims to review the literature on international business (IB) risks and IB education (IBE) to question whether business graduates are equipped to make decisions in today’s volatile, uncertain, complex and ambiguous (VUCA) marketplace.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>While the IB literature has discussed the importance of various sources of risks on global business operations, IBE did not effectively adopt an integrative approach to building the needed risk management competencies related to those risks into our education. The authors argue that this integrative approach to teaching IB is critically needed to prepare future global managers for addressing crises, like that of the pandemic and others. Specifically, this study proposes that this integrated risk management competency can be developed through the building of “synergistic mindsets”.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>This study presents a conceptual framework for the components of the synergistic mindset, with intelligence that directly links to present IB risks. These components are cultural intelligence (CQ), emotional intelligence (EQ), public policy intelligence (PPQ), digital intelligence (DQ) and orchestration intelligence (OQ).</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>Insights related to IBE effectiveness in addressing today’s VUCA market demands and IB risks are discussed.</p><!--/ Abstract__block -->","PeriodicalId":46124,"journal":{"name":"Critical Perspectives on International Business","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Perspectives on International Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/cpoib-05-2022-0050","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose
The COVID-19 pandemic was an eye-opening experience that put to the test our crisis management competencies across many institutions, including those offered by institutions of higher education. This study aims to review the literature on international business (IB) risks and IB education (IBE) to question whether business graduates are equipped to make decisions in today’s volatile, uncertain, complex and ambiguous (VUCA) marketplace.
Design/methodology/approach
While the IB literature has discussed the importance of various sources of risks on global business operations, IBE did not effectively adopt an integrative approach to building the needed risk management competencies related to those risks into our education. The authors argue that this integrative approach to teaching IB is critically needed to prepare future global managers for addressing crises, like that of the pandemic and others. Specifically, this study proposes that this integrated risk management competency can be developed through the building of “synergistic mindsets”.
Findings
This study presents a conceptual framework for the components of the synergistic mindset, with intelligence that directly links to present IB risks. These components are cultural intelligence (CQ), emotional intelligence (EQ), public policy intelligence (PPQ), digital intelligence (DQ) and orchestration intelligence (OQ).
Originality/value
Insights related to IBE effectiveness in addressing today’s VUCA market demands and IB risks are discussed.
期刊介绍：
In recent years, the business practices and management philosophies of global enterprises have been subject to increasingly close scrutiny by commentators in the fields of journalism and academia. Such scrutiny has been motivated by a growing desire to examine the nature of globalisation, its impact on specific communities and its benefits for society as a whole. Coverage includes, but is not restricted to, issues of: ■Globalization ■Production and consumption ■Economic change ■Societal change ■Politics and power of organizations and governments ■Environmental impact
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