Accessing vicarious nostalgia and memorable tourism experiences in the context of heritage tourism with the moderating influence of social return

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM International Journal of Tourism Cities Pub Date : 2024-04-09 DOI:10.1108/ijtc-09-2023-0195
Sachin Bhogal, Amit Mittal, Urvashi Tandon
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Abstract

Purpose

Heritage tourism is an increasingly popular form of tourism that allows individuals to connect with the past and immerse themselves in cultural and historical narratives. Hence, the purpose of this study is to explore the intricate relationships among vicarious nostalgia (VNOS), memorable tourism experiences (MTEXs) and their collective influence on tourists’ behavioral intentions (BINTs). Additionally, this study examines the moderating effect of social return (SN) in the context of heritage tourism.

Design/methodology/approach

Data were gathered using a self-administered questionnaire from 259 tourists visiting heritage sites in Jaipur. The proposed model was tested using structural equation modeling.

Findings

The results confirmed that VNOS had a significant positive impact on BINT in the context of heritage tourism. The causal relationship between VNOS and BINT was fully mediated by MTEX. The results further verified that the presence of SN strengthens the association between MTEXs and BINT.

Practical implications

This research will guide the firms associated with heritage tourism to target specific cohorts interested in heritage tourism. Policymakers may find it easier to create unique offerings and packages that appeal to visitors interested in historical sites and produce memorable travel experiences. One key implication is to create “social media friendly spaces” at different locations of the sites. To increase tourism, managers may use the findings from this research to create plans for the ethical promotion and protection of cultural and natural heritage sites.

Originality/value

Overall, this research advances the understanding of the role of VNOS in heritage tourism by elucidating its cognitive and emotional aspects and their subsequent influence on the memorability of tourist experiences and BINT s. Additionally, by considering the moderating effect of SN, this study provides a comprehensive view of how these factors collectively shape tourists’ decisions and actions in the context of heritage destinations. This research has been conducted in the heritage city of Jaipur (North-Western India), which, surprisingly – despite its popularity as a heritage tourism site – has not been sufficiently explored in the scholarly research.

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在遗产旅游中获取代入式乡愁和难忘的旅游体验,社会回报的调节作用
目的遗产旅游是一种日益流行的旅游形式,它能让人们与过去联系起来,沉浸在文化和历史叙事中。因此,本研究旨在探讨代入式乡愁(VNOS)、难忘的旅游体验(MTEXs)之间错综复杂的关系及其对游客行为意向(BINTs)的集体影响。此外,本研究还探讨了在遗产旅游背景下社会回报(SN)的调节作用。设计/方法/方法通过自填问卷的方式收集了 259 名参观斋浦尔遗产地的游客的数据。结果结果证实,在遗产旅游中,VNOS 对 BINT 有显著的积极影响。VNOS 和 BINT 之间的因果关系完全由 MTEX 调节。研究结果进一步证实,SN 的存在加强了 MTEX 与 BINT 之间的关联。政策制定者可能会发现,创造独特的产品和套餐更容易吸引对历史遗迹感兴趣的游客,并产生难忘的旅游体验。其中一个重要意义是在遗址的不同地点创建 "社交媒体友好空间"。总体而言,本研究通过阐明 VNOS 的认知和情感方面及其对游客体验的可记忆性和 BINT 的后续影响,推进了对 VNOS 在遗产旅游中的作用的理解。此外,通过考虑 SN 的调节作用,本研究提供了一个全面的视角,说明这些因素如何在遗产目的地的背景下共同影响游客的决策和行动。本研究在遗产城市斋浦尔(印度西北部)进行,令人惊讶的是,尽管斋浦尔作为遗产旅游景点很受欢迎,但学术研究却没有对其进行充分的探讨。
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来源期刊
International Journal of Tourism Cities
International Journal of Tourism Cities HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.90
自引率
11.50%
发文量
47
期刊介绍: A peer-reviewed journal, the International Journal of Tourism Cities provides an international forum for the critical study of urban tourism and tourism cities. The journal aims to be inter-disciplinary in its appreciation of tourism cities and tourism in urban areas, and welcomes original, theoretically-informed articles from those involved in the planning, management or marketing of tourism in city destination or places adjoining urban areas. Urban tourism and travel cover many disciplines and impinge on numerous aspects of daily life within cities. Moreover, they play a key role in domestic and international tourism in most countries, and cities often function as key travel gateways and tourism destinations. The International Journal of Tourism Cities contents include primary research articles, expert discussions on current urban tourism issues, and tourism city case studies. Articles are selected that are relevant to both academics and practitioners. The journal particularly encourages contributions on contemporary topics and issues in urban tourism including smart cities and tourism, environmental impact and sustainable tourism development in cities, citizen and stakeholder involvement in tourism, city destination governance, and the development of policies and standards for city tourism development. The International Journal of Tourism Cities has four distinct purposes: To encourage greater research and scholarship related to tourism in urban settings. To stimulate more interdisciplinary research on tourism in cities, particularly the integration of tourism and urban studies theories and principles. To generate more research studies on tourism at the edge of cities, where urban and rural areas converge. To create more literature on best practices in city tourism worldwide through in-depth analyses and the production of exemplary case studies.
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