Yet another turn? priotising the needs of diplomacy over the capabilities of generative AI

IF 1.9 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Place Branding and Public Diplomacy Pub Date : 2024-04-04 DOI:10.1057/s41254-024-00325-w
Efe Sevin, M. Evren Eken
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Abstract

In this forum piece, we argue that the widespread heraldry regarding artificial intelligence (AI) as a panacea in diplomacy and articulating research agendas on the changes it might bring are potentially clouding the future hardships of diplomacy. With all its subfields, International Relations (IR) has gone through numerous “turns”, especially during the last two decades which made encounters poised to change the nature of foreign policy—such as new actors, ideas, or technologies—a familiar experience. While these discussions enriched the discipline of IR, hardly any of these turns lived up to their promises. Certainly, we have an increasingly challenging and complex multipolar world ahead of us. This manifests that a broader network of actors, interests, and technologies needs to be considered. AI, indeed, has the potential capacity to assist and disrupt the ways diplomacy works. Yet heralding an anticipatory practice and study of diplomacy based on AI’s socio-technical imaginaries and calculations rather than as a participatory process centered on immediate human interaction, resources, intelligence, and rapport bears the potential of obscuring the analytical clarity needed. In short, we argue that the rise of AI should not be discussed as yet another new turn poised to cure diplomacy and international relations. We conclude our piece by reminding scholars to bring analytical focus on what lies at the heart of diplomacy.

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外交需求优先于人工智能生成能力?
在这篇论坛文章中,我们认为,将人工智能(AI)视为外交领域灵丹妙药的广泛预言,以及就其可能带来的变化所阐述的研究议程,都有可能蒙蔽外交未来的艰辛。国际关系(IR)的所有分支领域都经历了无数次 "转折",尤其是在过去的二十年里,新的行为体、思想或技术的出现改变了外交政策的性质。虽然这些讨论丰富了国际关系学科的内容,但几乎没有一次转折兑现了它们的承诺。当然,摆在我们面前的是一个日益具有挑战性和复杂性的多极世界。这表明,需要考虑更广泛的参与者、利益和技术网络。事实上,人工智能具有协助和颠覆外交工作方式的潜在能力。然而,以人工智能的社会技术想象和计算为基础,而不是以直接的人类互动、资源、智能和融洽关系为中心的参与式过程,来预示外交的预期性实践和研究,有可能掩盖所需的分析清晰度。简而言之,我们认为,人工智能的崛起不应被当作另一个治愈外交和国际关系的新转折来讨论。最后,我们提醒学者们将分析重点放在外交的核心问题上。
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来源期刊
CiteScore
3.80
自引率
13.30%
发文量
30
期刊介绍: Place Branding and Public Diplomacy?is a pioneering journal and the first to concentrate on this fast-growing field. Its scope and reach is global and culturally unbiased. Its primary objective is to broaden the understanding of the nature purposes and benefits of both place branding and public diplomacy and to demonstrate how place branding and public diplomacy strategies are implemented in practice.Place branding is the practice of applying brand strategy and other techniques and disciplines - some deriving from commercial practice others newly developed - to the economic social political and cultural development of cities regions and countries. Public diplomacy is the process by which an international actor – often but not exclusively a country – conducts foreign policy by engaging a foreign public. Public Diplomacy and Place Branding are not synonyms but their overlaps are sufficient to justify a journal which considers both activities in their own right and at their point of convergence.Both Place Branding and Public Diplomacy are significantly but not exclusively concerned with reputation management.
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