{"title":"The Model Family: The Effect of Multiracial Families in Advertising on Emerging Adult Consumers’ Attitudes and Intentions","authors":"Chelsea E. Moss, Spiro K. Kiousis","doi":"10.1080/15205436.2024.2333428","DOIUrl":null,"url":null,"abstract":"This experimental study tested the effect of advertisements featuring a multiracial family on emerging adult consumers’ responses. Participants (N = 225) had more favorable attitudes toward multira...","PeriodicalId":47869,"journal":{"name":"Mass Communication and Society","volume":"32 1","pages":""},"PeriodicalIF":2.7000,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Mass Communication and Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/15205436.2024.2333428","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
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Abstract
This experimental study tested the effect of advertisements featuring a multiracial family on emerging adult consumers’ responses. Participants (N = 225) had more favorable attitudes toward multira...
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Mass Communication and Society" mission is to publish articles from a wide variety of perspectives and approaches that advance mass communication theory, especially at the societal or macrosocial level. It draws heavily from many other disciplines, including sociology, psychology, anthropology, philosophy, law, and history. Methodologically, journal articles employ qualitative and quantitative methods, survey research, ethnography, laboratory experiments, historical methods, and legal analysis.
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