Examining the effects of fear of missing out on sustainable food consumption: a social identity perspective

IF 3.9 4区 管理学 Q2 BUSINESS Asia Pacific Journal of Marketing and Logistics Pub Date : 2024-04-17 DOI:10.1108/apjml-10-2023-0969
Suruchi Singh, Shubhomoy Banerjee
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引用次数: 0

Abstract

Purpose

This study employs the Social Identity Theory to examine the differential effects of personal and social dimensions of fear of missing out (FOMO) on sustainable food consumption (SFC) practices.

Design/methodology/approach

An online survey-based empirical study was conducted with 395 respondents. The data were analysed using structural equation modelling and Hayes process Macro in SPSS.

Findings

SFC was found to be positively influenced by personal FOMO. Contrary to expectations, social FOMO had a negative correlation with SFC. Social influence and social identity were shown to be positively correlated, whilst the social influence-SFC relationship was favourable. This approach was aided by social identity.

Research limitations/implications

The study supports personal FOMO as an SFC-influencing factor. It evaluates the differential effects of FOMO’s personal and social dimensions on SFC. It also demonstrates that social FOMO negatively affects SFC, contrary to expectations.

Practical implications

The study advises sustainable food firms to reduce personal FOMO via advertising and messaging.

Originality/value

This research is amongst the first to segregate the differential effects of social and personal FOMO regarding SFC behaviour. Research has examined FOMO as a higher-order construct involving social and personal aspects. Second, FOMO is often associated with negative behaviours including social media addiction and substance abuse. This FOMO-related research analyses a desired behaviour.

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从社会认同的角度研究 "害怕错过 "对可持续食品消费的影响
目的 本研究采用社会认同理论,探讨个人和社会层面的 "害怕错过"(FOMO)对可持续食品消费(SFC)实践的不同影响。使用 SPSS 中的结构方程模型和 Hayes Process Macro 对数据进行了分析。与预期相反,社会 FOMO 与 SFC 呈负相关。社会影响和社会认同被证明是正相关的,而社会影响与 SFC 的关系是有利的。研究局限/意义本研究支持个人 FOMO 作为 SFC 的影响因素。它评估了 FOMO 的个人和社会维度对 SFC 的不同影响。该研究建议可持续食品公司通过广告和信息传播减少个人 FOMO。原创性/价值该研究是首批将社会和个人 FOMO 对 SFC 行为的不同影响分开的研究之一。已有研究将 FOMO 视为一种涉及社会和个人方面的高阶结构。其次,FOMO 通常与社交媒体成瘾和药物滥用等负面行为相关联。这项与 FOMO 相关的研究分析的是一种期望行为。
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来源期刊
CiteScore
7.90
自引率
18.90%
发文量
96
期刊介绍: The Asia Pacific Journal of Marketing and Logistics (APJML) provides a unique focus on marketing and logistics in the Asia Pacific region. It publishes research which focus on marketing and logistics problems, new procedures and practical approaches, systematic and critical reviews of changes in marketing and logistics and cross-national and cross-cultural comparisons of theory into practice. APJML is to publish articles including empirical research, conceptual papers, in-depth literature review and testing of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region. The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends. Book reviews of cutting edge topics are also welcome. Readers will benefit from reports on the latest findings, new initiatives and cutting edge methodologies. Readers outside the region will have a greater understanding of the cultural orientation of business in the Asia Pacific and will be kept up to date with new insights of upcoming trends. The journal recognizes the dynamic impact of Asian Pacific marketing and logistics to the international arena. An in-depth understanding of the latest trends and developments in Asia Pacific region is imperative for firms and organizations to arm themselves with competitive advantages in the 21st century. APJML includes, but is not restricted to: -Marketing strategy -Relationship marketing -Cross-cultural issues -Consumer markets and buying behaviour -Managing marketing channels -Logistics specialists -Branding issues in Asia Pacific markets -Segmentation -Marketing theory -New product development -Marketing research -Integrated marketing communications -Legal and public policy -Cross national and cross cultural studies
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