Ethical banking behavior among millennials and Gen-Z in Malaysia

IF 2.8 3区经济学 Q2 BUSINESS, FINANCE International Journal of Islamic and Middle Eastern Finance and Management Pub Date : 2024-04-09 DOI:10.1108/imefm-04-2023-0152

Siti Aisyah Binti Zahari, Shahida Shahimi, Suhaili Alma'amun, Mohd Mursyid Arshad

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Abstract

Purpose

This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia.

Design/methodology/approach

A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was tested using partial least square-structural equation model for the analysis.

Findings

The findings indicated that the engagement of millennials and Gen-Z in ethical banking is influenced by factors such as intention, judgment and awareness, which shaped both generations’ ethical banking behavior.

Practical implications

This study could be a central reference point and assist banking institutions in understanding the preferences of millennials and Gen-Z.

Originality/value

This study extends the previous EDM model that focused solely on consumer's belief systems. Three aspects differentiate this paper and contribute to its originality, namely, the uniqueness of millennials and Gen-Z behavior, incorporating new variables along with the EDM models and study in Malaysian context.

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马来西亚千禧一代和 Z 世代的道德银行行为

目的本研究旨在确定影响马来西亚千禧一代和 Z 世代道德银行行为的因素。研究结果研究结果表明，千禧一代和 Z 世代参与道德银行业务受意向、判断和意识等因素的影响，这些因素塑造了两代人的道德银行业务行为。本文的独创性体现在三个方面，即千禧一代和 Gen-Z 行为的独特性、在 EDM 模型中加入新变量以及在马来西亚背景下进行研究。

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来源期刊

International Journal of Islamic and Middle Eastern Finance and Management Multiple-

CiteScore

5.40

自引率

10.00%

发文量

期刊介绍： The International Journal of Islamic and Middle Eastern Finance and Management (IMEFM) publishes quality and in-depth analysis on current issues within Islamic and Middle Eastern finance and management. The journal welcomes strong evidence-based empirical studies and results-focused case studies that share research in product development and clarify best practices. The title is also keen to consider work from emerging authors. IMEFM has just also accepted into Clarivate''s SSCI in 2018, and its IF will be available in summer 2019, with citations dating from 2016. The coverage includes but is not limited to: -Islamic finance: Fundamentals, trends and opportunities in Islamic Finance, Islamic banking and financial markets, Risk management, Corporate finance, Investment strategy, Islamic social finance, Financial planning, Housing finance, Legal and regulatory issues, -Islamic management: Corporate governance, Customer relationship management and service quality, Business ethics and corporate social responsibility, Management styles and strategies in Shariah environments, Labour and welfare economics, Political economy. The journal is the only title aiming to give an interdisciplinary and holistic view on Islamic finance and business management practices in order to inform these two intertwined communities.