Curating Virality: Exploring Curated Logics Within #BlackLivesMatter on Twitter/X

IF 5.5 1区文学 Q1 COMMUNICATION Social Media + Society Pub Date : 2024-04-18 DOI:10.1177/20563051241242799

Yiran Duan, Jeff Hemsley, Alexander O. Smith, Una Joh, LaVerne Gray, Christy Khoury

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Abstract

This study examines what types of messages users posted and spread about #Black/Blue/AllLivesMatter during the Black History Month of 2022. Using both qualitative and quantitative methods, about one million tweets were analyzed to test if different levels of opinion leaders tend to spread different kinds of messages related to the context. Using the curation logic of Thorson and Well and Lakoff’s semantic theory as theoretical lenses, we offer some observations about the differences in logics (incentives and norms) that opinion leaders in our dataset might face. We find that different levels of opinion leaders shared different types of messages. The implications of this study call for strategies that foster meaningful discussions on social movements amid polarized views. The study also advocates for refining platform design to encourage the dissemination of factual information over contentious arguments and reaching a societal consensus on critical social issues, such as racial inequality and police brutality. This research contributes to updating the theory of curation logics, virality, and opinion leaders, as well as provides empirical data for the discussions of the #BlackLivesMatter social movement and its related discussions of #AllLivesMatter and #BlueLivesMatter.

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策划病毒性：探索 Twitter/X 上 #BlackLivesMatter 中的策划逻辑

本研究探讨了在 2022 年黑人历史月期间，用户发布和传播了哪些类型的有关 #Black/Blue/AllLivesMatter 的信息。研究采用定性和定量方法，分析了约一百万条推文，以检验不同层次的意见领袖是否倾向于传播与语境相关的不同类型的信息。以 Thorson 和 Well 的策划逻辑以及 Lakoff 的语义理论为理论视角，我们对数据集中意见领袖可能面临的逻辑（激励和规范）差异提出了一些看法。我们发现，不同层次的意见领袖分享不同类型的信息。这项研究的意义在于，在观点两极分化的情况下，需要采取一些策略来促进对社会运动进行有意义的讨论。本研究还提倡完善平台设计，鼓励传播事实信息而不是有争议的论点，并就种族不平等和警察暴力等关键社会问题达成社会共识。本研究有助于更新策划逻辑、病毒性和意见领袖理论，并为 #BlackLivesMatter 社会运动的讨论及其相关的 #AllLivesMatter 和 #BlueLivesMatter 讨论提供实证数据。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.