{"title":"FROM A ROLE-PLAYING GAME (RPG) TO A BRAND: STRATEGIC IMPLICATIONS FROM AN OVER-TWO-DECADE CASE","authors":"Cheuk Hang Au, Chih-Yuan Chou, Kevin K. W. Ho","doi":"10.1080/10919392.2024.2340786","DOIUrl":null,"url":null,"abstract":"By offering a delightful experience, role-playing games (RPGs) have attracted many players. However, their development has been challenged by issues such as the emergence of online/mobile games and...","PeriodicalId":54777,"journal":{"name":"Journal of Organizational Computing and Electronic Commerce","volume":"218 1","pages":""},"PeriodicalIF":2.0000,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Organizational Computing and Electronic Commerce","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.1080/10919392.2024.2340786","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}
引用次数: 0
Abstract
By offering a delightful experience, role-playing games (RPGs) have attracted many players. However, their development has been challenged by issues such as the emergence of online/mobile games and...
期刊介绍：
The aim of the Journal of Organizational Computing and Electronic Commerce (JOCEC) is to publish quality, fresh, and innovative work that will make a difference for future research and practice rather than focusing on well-established research areas.
JOCEC publishes original research that explores the relationships between computer/communication technology and the design, operations, and performance of organizations. This includes implications of the technologies for organizational structure and dynamics, technological advances to keep pace with changes of organizations and their environments, emerging technological possibilities for improving organizational performance, and the many facets of electronic business.
Theoretical, experimental, survey, and design science research are all welcome and might look at:
• E-commerce
• Collaborative commerce
• Interorganizational systems
• Enterprise systems
• Supply chain technologies
• Computer-supported cooperative work
• Computer-aided coordination
• Economics of organizational computing
• Technologies for organizational learning
• Behavioral aspects of organizational computing.
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