Headlines, Pictures, Likes: Attention to Social Media Newsfeed Post Elements on Smartphones and in Public

IF 5.5 1区文学 Q1 COMMUNICATION Social Media + Society Pub Date : 2024-04-22 DOI:10.1177/20563051241245666

Anna-Theresa Mayer, Jakob Ohme, Ewa Maslowska, Claire M. Segijn

引用次数: 0

Abstract

Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students ( N = 201), we compare user attention to specific post elements like source, title, or picture, in a dynamic Facebook newsfeed by device (desktop vs. mobile) and smartphone usage environment (private vs. public). Significant attentional differences occur at the level of the newsfeed post elements. Users pay less attention to visual information on the mobile newsfeed and more attention to textual post elements in a public setting.

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标题、图片、点赞：在智能手机上和公共场合关注社交媒体新闻提要的内容

滚动浏览社交媒体新闻推送几乎已变得无处不在。然而，人们会关注哪些特定的帖子元素，以及这种关注是否会因他们访问社交媒体新闻源的方式而有所不同，这些仍然是未知数。在一项针对大学生（N = 201）的眼动跟踪实验中，我们比较了不同设备（台式机与手机）和智能手机使用环境（私人环境与公共环境）下用户在动态 Facebook 新闻推送中对来源、标题或图片等特定帖子元素的关注度。在新闻推送的帖子元素层面，用户的注意力存在显著差异。在移动新闻推送中，用户对视觉信息的关注度较低，而在公开环境中，用户对文本帖子元素的关注度较高。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Social Media + Society COMMUNICATION-

CiteScore

9.20

自引率

3.80%

发文量

111

审稿时长

12 weeks

期刊介绍： Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.