{"title":"Digital Orientalism: Investigating evangelical adoption content on YouTube through a post-colonial lens","authors":"Payal Nagpal","doi":"10.1016/j.compcom.2024.102853","DOIUrl":null,"url":null,"abstract":"<div><p>This paper investigates the YouTube channel <em>2inaZoo</em>, using it as a case study to explore the Orientalism embedded in digital media produced by members of the evangelical adoption movement. It builds on the theoretical framework of Digital Orientalism proposed by scholars in other disciplines, applying it to digital rhetoric to investigate how discursive elements unique to digital media, such as YouTube thumbnails and intro clips, can construct Orientalist meaning in texts. Through a landscape analysis of <em>2inaZoo’</em>s YouTube homepage and inductive coding of their fifteen most popular videos, this paper uses the framework of Digital Orientalism to argue that <em>2inaZoo</em> uses digital tools to perpetuate Orientalist discourse through objectification, essentialism, and commodification.</p></div>","PeriodicalId":35773,"journal":{"name":"Computers and Composition","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Computers and Composition","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S875546152400029X","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
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Abstract
This paper investigates the YouTube channel 2inaZoo, using it as a case study to explore the Orientalism embedded in digital media produced by members of the evangelical adoption movement. It builds on the theoretical framework of Digital Orientalism proposed by scholars in other disciplines, applying it to digital rhetoric to investigate how discursive elements unique to digital media, such as YouTube thumbnails and intro clips, can construct Orientalist meaning in texts. Through a landscape analysis of 2inaZoo’s YouTube homepage and inductive coding of their fifteen most popular videos, this paper uses the framework of Digital Orientalism to argue that 2inaZoo uses digital tools to perpetuate Orientalist discourse through objectification, essentialism, and commodification.
期刊介绍：
Computers and Composition: An International Journal is devoted to exploring the use of computers in writing classes, writing programs, and writing research. It provides a forum for discussing issues connected with writing and computer use. It also offers information about integrating computers into writing programs on the basis of sound theoretical and pedagogical decisions, and empirical evidence. It welcomes articles, reviews, and letters to the Editors that may be of interest to readers, including descriptions of computer-aided writing and/or reading instruction, discussions of topics related to computer use of software development; explorations of controversial ethical, legal, or social issues related to the use of computers in writing programs.
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