Political Balance in Fox News

Nianlong Dai, Beth Leech
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Abstract

In the era of media prosperity, Fox News, as the most significant political news provider in the United States (According to Pew Research Center’s research, 16 percent of participants consider Fox News their primary source of political news, which is higher than any other media), influences the political orientation of voters to manipulate election results through various means, such as overemphasizing, reporters’ interpreting, and disregarding news, etc. In order to make their reporting seem more objective and reliable, politically biased media may gain credibility for themselves by covering more news with different political perspectives during non-significant times, which is called political balancing. In order to verify whether political balancing exists in the mainstream media, sixty Fox News reports during the period of 2016 election were randomly selected and analyzed. According to the result, Fox News put statistically significant more positive coverage of Democrats after the Republican candidate, Donald Trump, won the 2016 election. The findings of this research are substantial since awareness of the media’s political balancing will benefit voters in making rational choices for consequential elections. Meanwhile, political balancing could be necessary for researchers conducting studies of journalism.
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福克斯新闻中的政治平衡
在媒体繁荣的时代,福克斯新闻作为美国最重要的政治新闻提供者(根据皮尤研究中心的调查,16%的参与者认为福克斯新闻是他们主要的政治新闻来源,高于其他任何媒体),通过各种手段影响选民的政治取向,操纵选举结果,如过度强调、记者解读、无视新闻等。有政治偏见的媒体为了使自己的报道看起来更加客观可靠,可能会在非重要时段报道更多不同政治观点的新闻,为自己赢得公信力,这就是所谓的政治平衡。为了验证主流媒体是否存在政治平衡,我们随机选取了福克斯新闻在 2016 年大选期间的 60 篇报道进行分析。结果显示,在共和党候选人唐纳德-特朗普赢得 2016 年大选后,福克斯新闻对民主党的正面报道在统计学上有显著增加。这一研究结果具有重要意义,因为对媒体政治平衡的认识将有利于选民在重要选举中做出理性选择。同时,政治平衡对于研究新闻学的研究人员来说也是必要的。
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