Lúcia Madeira Belchior, Nuno António, Elizabeth Fernandes
{"title":"Online newspaper subscriptions: using machine learning to reduce and understand customer churn","authors":"Lúcia Madeira Belchior, Nuno António, Elizabeth Fernandes","doi":"10.1080/16522354.2024.2343638","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":45673,"journal":{"name":"Journal of Media Business Studies","volume":null,"pages":null},"PeriodicalIF":0.6000,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Media Business Studies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/16522354.2024.2343638","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"BUSINESS","Score":null,"Total":0}