{"title":"MUSIC AS A MODERN TOOL FOR IMPROVEMENT MARKETING EFFECTIVENESS","authors":"Kseniya Kozlova","doi":"10.36629/2686-9896-2024-1-351-352","DOIUrl":null,"url":null,"abstract":"The concept of audio marketing as one of the perspective directions of sensory marketing is opened. Systematization of the main types of an audio marketing used in practical activities by foreign and domestic companies is carried out","PeriodicalId":118758,"journal":{"name":"Modern Technologies and Scientific and Technological Progress","volume":"93 17","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Modern Technologies and Scientific and Technological Progress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36629/2686-9896-2024-1-351-352","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
The concept of audio marketing as one of the perspective directions of sensory marketing is opened. Systematization of the main types of an audio marketing used in practical activities by foreign and domestic companies is carried out
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