{"title":"NAMING: ESSENCE, FEATURES AND PRACTICE APPLICATIONS","authors":"Kseniya Kozlova","doi":"10.36629/2686-9896-2024-1-353-354","DOIUrl":null,"url":null,"abstract":"The concept of naming as one of the most important stages of creating an effective brand is re-vealed. The author's classification of naming techniques, their characterization and examples of prac-tical application by foreign and domestic companies are presented","PeriodicalId":118758,"journal":{"name":"Modern Technologies and Scientific and Technological Progress","volume":"47 4","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Modern Technologies and Scientific and Technological Progress","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.36629/2686-9896-2024-1-353-354","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The concept of naming as one of the most important stages of creating an effective brand is re-vealed. The author's classification of naming techniques, their characterization and examples of prac-tical application by foreign and domestic companies are presented
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