Marketing analysis of the Russian pharmaceutical market of oxaliplatin

I. A. Gopienko, S. Zyryanov
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Abstract

Relevance. Colon and ovarian cancer occupy leading positions in the structure of morbidity and mortality among malignant neoplasms in Russia. One of the widely used drugs for the treatment of these nosologies is oxaliplatin, but there is no relevant information to assess its availability and share among other antitumor drugs.Objective. Analysis of the Russian pharmaceutical market for oxaliplatin drugs among other antitumor drugs in 2015–2022.Materials and methods. For the analysis, reports from marketing agencies DSM Group and IMS were used, both in value and in physical terms.Results. During the period under study, significant changes occurred in the Russian pharmaceutical market of antitumor drugs: the volume of sales and consumption increased, which was also accompanied by a decrease in the cost of drug units per package (all antitumor drugs) and course of use (oxaliplatin). At the same time, the share of Russian manufacturers of antitumor drugs has increased. In relation to oxaliplatin, during the study period there was almost complete displacement of the original drug from the market by generic drugs. An intensive process of import substitution was also observed: the share of domestic drugs increased by the end of the study period in value and volume terms to 93 and 95%, respectively.Conclusion. Identified changes in the Russian pharmacological market for 2015–2022 reflect an increase accompanied by an increase in the availability of antitumor drugs and, in particular, oxaliplatin.
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俄罗斯奥沙利铂药品市场的营销分析
相关性。在俄罗斯,结肠癌和卵巢癌在恶性肿瘤的发病率和死亡率中均占首位。奥沙利铂是治疗这两种癌症的常用药物之一,但目前还没有相关信息来评估其在其他抗肿瘤药物中的可用性和份额。分析 2015-2022 年俄罗斯其他抗肿瘤药物中的奥沙利铂药物市场。分析使用了营销机构帝斯曼集团和 IMS 的价值和实物报告。在研究期间,俄罗斯抗肿瘤药物市场发生了重大变化:销售量和消费量增加,每包药物单位成本(所有抗肿瘤药物)和使用疗程(奥沙利铂)也随之下降。与此同时,俄罗斯抗肿瘤药物制造商的份额也有所增加。就奥沙利铂而言,在研究期间,市场上的原研药几乎全部被非专利药取代。此外,还观察到了进口替代的密集进程:到研究期结束时,国产药物的份额在价值和数量上分别增加到 93% 和 95%。已确定的 2015-2022 年俄罗斯医药市场的变化反映了抗肿瘤药物,特别是奥沙利铂供应量的增加。
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