Pablo Pereira-Doel, Xavier Font, Kayleigh Wyles, Jorge Pereira‐Moliner
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引用次数: 0
Abstract
This study inductively applies the Feedback Intervention Theory by empirically demonstrating the effectiveness of continuous, real-time eco-feedback and its interaction with motivational factors in modifying showering behavior. We conducted a covert true experiment across six tourist accommodations in Denmark, Spain, and the UK, where we deployed smart technology, in the form of a timer to provide the eco-feedback, coupled with persuasive messages. Data from over 17,500 showers showed that continuous, real-time eco-feedback reduced water runtime by 25.79% ( CI = 8.24%; 39.98%). When the eco-feedback was paired with the most effective message—priming pro-environmental values and requiring a high effort to comply—water runtime was reduced by 23.55% ( CI = 17.53%; 29.13%). The study’s robust experimental design, and its emphasis on actual behavior measurement, highlight the potential of smart technology to facilitate resource conservation.
期刊介绍:
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.