The Gendered Political Consequences of Racialized Sexual Threats

Abstract

Narratives of racialized sexual violence—specifically, where a dominant-group woman faces harm by a man outside the dominant group—have long been a staple of American political communication. Past scholarship has examined how these threats prime racial resentment among White Americans; less is known about their gendered effects. I present an original survey experiment comparing racialized sexual threats with racialized threats that are not gendered or sexual. Both evoke racial resentment. Compared with solely racial threats, however, racialized sexual threats also make benevolent sexism salient for a range of democratic outcomes. Moreover, I find distinct effects by respondent race and gender, as men and women of different racial identities are situated differently vis a vis racialized sexual threats. To demonstrate that the gendered/sexualized impact of these appeals extends to real-world campaigns, I conclude with an analysis of candidate support in the 1988 presidential election. The 1988 race saw one of the most notorious examples of racialized sexual threat in modern American politics in the “Willie Horton” ad, aired on behalf of the Bush campaign. Even with the limited measures available in that year, I find that sexism played an important role in shaping Americans’ political views.