Traditional News Media as Agents of Authenticity: Nigerian Audiences Weathering the Onslaught of New Media Streaming

Abstract

The Nigerian media have, over the years, moved back and forth via all manners of experience of leadership, from military to democratic, until they finally settled into the present democratic governance. Experience from previous regimes exposed them to the vagaries of power and how to cope with them. These traditional news media, newspapers/magazines, radio, and television, were then the major and authentic news sources for Nigerians. The coming of the internet with its social media handles threw the journalists of these media into confusion as the citizens have taken the reigns of news/information peddling from under them, turning them into agents of confirmation and authenticity of information. Ironically, these traditional media, television, radio, and print, have adjusted to online media streaming, thus liberating themselves from the vagaries of temporal and spatial limitedness. Deploying a survey method (opinion poll, OPL) and relying on a purposive sampling technique, the authors purposively selected WhatsApp group platforms (WGP) as the most suitable of the new/social media with access to all manners of news sources. These were used to interrogate how online media/information/news streaming has taken the audience away from traditional media by being on the ‘spot’ at all hours with their avalanche of “Breaking News”. The findings revealed that audiences currently resort to traditional media to confirm the authenticity of news and information carried online in a sort-of-when-in-doubt-watch-the television manner or listen to radio or read the newspapers/magazines. It concludes that online news streaming has become the coveted bride of present-day information and news seekers, albeit an unreliable one.