Factors affecting customers intention towards online pharmacies in Indonesian market

International Journal of Informatics and Communication Technology (IJ-ICT) Pub Date : 2024-04-04 DOI:10.11591/ijict.v13i1.pp91-100

Ferawaty Ferawaty, Wakky Antonio, Adilla Anggraeni

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Abstract

Online pharmacies are a promising business model for promoting online sales of medicines. The purpose of this study is to investigate how technology acceptance model (TAM) variables (perceived ease of use and perceived usefulness), perceived trust, perceived performance risk, and perceived physical risk influence customers' intention to use online pharmacy. A questionnaire survey was used to collect data for the planned study. The results showed that perception of trust is a critical factor influencing costomers intention to use an online pharmacy. The reluctance of customers to buy medicines, categorized as risk, through online pharmacies which was originally thought to be a determining factor, has no impact if customer trust in online pharmacy has been formed. This study has several relevances for advancing online pharmacy promotion including the importances of user-friendly and benefits provided by online pharmacies provider. It is very important how online pharmacies providers can increase customers trust in terms of legality, quality and security of personal data.

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影响印尼市场顾客对网上药店消费意向的因素

网上药店是促进药品在线销售的一种前景广阔的商业模式。本研究旨在探讨技术接受模型（TAM）变量（感知易用性和感知有用性）、感知信任、感知绩效风险和感知物理风险如何影响顾客使用网上药店的意愿。本研究采用问卷调查的方式收集数据。结果显示，信任感是影响顾客使用网上药店意愿的关键因素。顾客不愿通过网上药店购买被归类为风险的药品，原本被认为是一个决定性因素，但如果顾客对网上药店形成了信任，那么这一因素就不会产生影响。这项研究对促进网上药店的推广有多方面的意义，包括网上药店提供商提供的用户友好和好处的重要性。网上药店提供商如何在合法性、质量和个人数据安全方面提高客户信任度非常重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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International Journal of Informatics and Communication Technology (IJ-ICT)

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