Triangulating the moderate impact of performance expectancy, effort expectancy, and social influence in social media marketing: A study of business performance in Sri Lanka's cashew industry
{"title":"Triangulating the moderate impact of performance expectancy, effort expectancy, and social influence in social media marketing: A study of business performance in Sri Lanka's cashew industry","authors":"Sandunima Kaluarachchi, Nagendrakumar Nagalingam","doi":"10.1007/s11135-024-01862-5","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":506337,"journal":{"name":"Quality & Quantity","volume":"590 2","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Quality & Quantity","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s11135-024-01862-5","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}