{"title":"The Adoption of AI in New Product Development","authors":"Robert G. Cooper, Alexander M. Brem","doi":"10.1080/08956308.2024.2324241","DOIUrl":null,"url":null,"abstract":"Overview Artificial intelligence (AI) is transforming all aspects of business, including new product development (NPD). Early adopters of AI for NPD are reaping substantial rewards, witnessing rema...","PeriodicalId":54489,"journal":{"name":"Research-Technology Management","volume":"30 1","pages":""},"PeriodicalIF":1.7000,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Research-Technology Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/08956308.2024.2324241","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Overview Artificial intelligence (AI) is transforming all aspects of business, including new product development (NPD). Early adopters of AI for NPD are reaping substantial rewards, witnessing rema...
期刊介绍：
RTM is the leading peer-reviewed journal focused on the practice of innovation. We publish articles that map the cutting edge in R&D management, illustrate how management theory can be applied to real-world challenges, and give R&D managers the tools to promote innovation throughout their organizations. RTM publishes both quantitative and rigorous qualitative work, including case studies, descriptions of new practical models, and paradigms for understanding and fostering innovation. We are interested in a wide range of topics in innovation and technology management, including:
• Product development processes and strategy
• R&D portfolio management
• R&D performance metrics
• Management of technical and creative people
• Strategy and innovation
• Global innovation
• Innovation and design, including design thinking
• Innovation and organizational culture
• Innovation and sustainability across the triple bottom line
• New modes of innovation, including business model innovation, corporate entrepreneuring/intrapreneuring, and various forms of open innovation
• Intellectual asset management
• Innovations of manufacturing, including Industry 4.0
• Security, ethical, and legal challenges associated with emerging technologies and innovation nodes
• Emerging trends reshaping R&D and innovation into the future
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