Fuzzy inference system for forecasting non-aeronautical revenues considering the customer experience

IF 3.9 2区 工程技术 Q2 TRANSPORTATION Journal of Air Transport Management Pub Date : 2024-05-09 DOI:10.1016/j.jairtraman.2024.102595
Lenice M. Silva , Michelle C.G.S.P. Bandeira , Giovanna M.R. Borille , Rogéria A. Gomes , Lamartine N.F. Guimarães
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Abstract

Non-aeronautical revenues are associated with commercial activities at the airport, in which the fundamental factor in managing these revenues is the customers’ experience. This study numerically analyzed the influence of passenger satisfaction and waiting time on consumption made in the commercial facilities of the Airport Passenger Terminal, operating predominantly with domestic flights. This research was made through a structured questionnaire and the passengers in the airport to support the definition of the behavior of the Fuzzy Inference System. The results show that the greater the passenger satisfaction and waiting time, the greater the chances of significantly shopping. Furthermore, this study presents fuzzy modeling of a rule-based computational intelligence system capable of forecasting non-aeronautical revenues referring to shopping and dining experience, with significant contributions to the literature and airport management.

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考虑客户体验的非航空收入预测模糊推理系统
非航空收入与机场的商业活动有关,而管理这些收入的基本因素是客户的体验。本研究通过数字分析了乘客满意度和等待时间对机场客运站商业设施消费的影响,机场客运站主要运营国内航班。这项研究通过结构化问卷调查和机场内的乘客来支持模糊推理系统的行为定义。结果表明,乘客满意度越高,等待时间越长,大幅购物的机会就越大。此外,本研究还介绍了基于规则的计算智能系统的模糊建模,该系统能够预测与购物和餐饮体验有关的非航空收入,对文献和机场管理有重大贡献。
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来源期刊
CiteScore
12.40
自引率
11.70%
发文量
97
期刊介绍: The Journal of Air Transport Management (JATM) sets out to address, through high quality research articles and authoritative commentary, the major economic, management and policy issues facing the air transport industry today. It offers practitioners and academics an international and dynamic forum for analysis and discussion of these issues, linking research and practice and stimulating interaction between the two. The refereed papers in the journal cover all the major sectors of the industry (airlines, airports, air traffic management) as well as related areas such as tourism management and logistics. Papers are blind reviewed, normally by two referees, chosen for their specialist knowledge. The journal provides independent, original and rigorous analysis in the areas of: • Policy, regulation and law • Strategy • Operations • Marketing • Economics and finance • Sustainability
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