{"title":"Examining the Usefulness of Customer Reviews for Mobile Applications","authors":"Zhiying Jiang, Vanessa Liu, Miriam Erne","doi":"10.4018/jdm.343543","DOIUrl":null,"url":null,"abstract":"In the context of mobile applications (apps), the role of customers has been transformed from mere passive adopters to active co-creators through contribution of user reviews. However, customers might not always possess the required technical expertise to make commercially feasible suggestions. The value of customer reviews also varied due to their unmanageable volume and content irrelevance. In our study, over 189,000 user reviews with over 50 apps would be analyzed using review analysis and multivariate regression analysis to examine the impacts of innovation and improvement led by customers on app performance in terms of app revenues. The developers' lead time in responding to user reviews would be included as a moderator to investigate whether app performance would be enhanced if developers respond faster. This study should represent one of the first few attempts in offering empirical confirmation of the value of co-creation of apps with customers. The authors also present methodological contributions by establishing operationalization and analyses of user reviews.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":"3 10","pages":""},"PeriodicalIF":17.7000,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"94","ListUrlMain":"https://doi.org/10.4018/jdm.343543","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
In the context of mobile applications (apps), the role of customers has been transformed from mere passive adopters to active co-creators through contribution of user reviews. However, customers might not always possess the required technical expertise to make commercially feasible suggestions. The value of customer reviews also varied due to their unmanageable volume and content irrelevance. In our study, over 189,000 user reviews with over 50 apps would be analyzed using review analysis and multivariate regression analysis to examine the impacts of innovation and improvement led by customers on app performance in terms of app revenues. The developers' lead time in responding to user reviews would be included as a moderator to investigate whether app performance would be enhanced if developers respond faster. This study should represent one of the first few attempts in offering empirical confirmation of the value of co-creation of apps with customers. The authors also present methodological contributions by establishing operationalization and analyses of user reviews.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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