{"title":"Cultural netizenship as platformization of popular culture in Nigeria","authors":"‘Gbenga Adeoba, James Yékú","doi":"10.1177/13678779241252997","DOIUrl":null,"url":null,"abstract":"The Instagram content of Nigerian digital creator Olalekan Olaleye illustrates how cultural netizenship stresses the centrality of platformization to the articulation of new genres of African popular representations. This article develops the argument by examining how platform aesthetics shape the trajectories and performative acts of cultural producers, something Olaleye's Nigerian context also modulates. By lingering on the digital and aesthetic labors of the cultural netizen, the article pinpoints the interactions between creative adaptations and social media texts. Olaleye's Instagram content demonstrates the way digital platforms have become integral to the production and circulation of popular forms and genres and the artistic responses everyday digital subjects make to institutions of the state.","PeriodicalId":1,"journal":{"name":"Accounts of Chemical Research","volume":"84 5","pages":""},"PeriodicalIF":17.7000,"publicationDate":"2024-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Accounts of Chemical Research","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13678779241252997","RegionNum":1,"RegionCategory":"化学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"CHEMISTRY, MULTIDISCIPLINARY","Score":null,"Total":0}
引用次数: 0
Abstract
The Instagram content of Nigerian digital creator Olalekan Olaleye illustrates how cultural netizenship stresses the centrality of platformization to the articulation of new genres of African popular representations. This article develops the argument by examining how platform aesthetics shape the trajectories and performative acts of cultural producers, something Olaleye's Nigerian context also modulates. By lingering on the digital and aesthetic labors of the cultural netizen, the article pinpoints the interactions between creative adaptations and social media texts. Olaleye's Instagram content demonstrates the way digital platforms have become integral to the production and circulation of popular forms and genres and the artistic responses everyday digital subjects make to institutions of the state.
期刊介绍：
Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance.
Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.
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