Will the design of the human–product relationship follow user experience?

Abstract

Today, user experience (UX) is an essential aspect of the design of digital, interactive products. Thirty years ago, however, things looked different. The focus was not on the experience but on the metaphor of the tool or medium. But how will the design of digital, interactive products develop over the next 30 years? How will the design of products and services change, and how will this influence the UX profession? One possibility is highlighted in particular: focussing on the relationship between the user and the product with elements such as emotional connections. Through relationships, the roles of artificial intelligence, humanity and ethics in the design process and the importance of sustainability and adaptation to changing working and learning environments become particularly relevant. In the future, designers must assume even greater responsibility for users, society and the environment.